We setup each tool to fit your business needs. Whether it's lead generation, automated and manual customer messaging, social media planning, appointment calendars, website and funnel creation/maintenance, and more. We sit down with you and your team to explain step-by-step on how to leverage each tool to your advantage, with simple instructions and strategies. We're also available 24/7 to troubleshoot or assist any issue you have.

Yes. If at any point in your journey with RedDriver you're unsatisfied with our tools and services, you can immediately cancel the service and request a refund for your latest transaction.

I've worked with brands in motorsports broadcasting for a decade - along with apparel, manufacturing, distribution, vehicle maintenance, content creation, driver coaching, and sim racing. I also began my journey as a driver and content creator in motorsports, then transitioned into marketing specialist and monetization expert roles, working with the biggest companies in the motorsports industry.

First, we need to understand your business model, product offering, customer demographics and competition to build a strategic roadmap. Once we've done that, we select the appropriate solutions that fit your needs and financial bandwidth.

Some of our strategies include: targeting audience demographics using lookalike audiences within your regional area. We position your owned and paid social media to audiences that are most likely to patronize your events. We will also place your website and event information pages above competitors in search results within your region to increase online traffic from families and individuals looking for something to do on the weekend.

Understand what you're up against. You're not just competing with other racers on the track, but off the track too, as well as every other marketing service online like google ads and search, facebook ads, youtube, etc. Take advantage of what most racers ignore: social media and analytics. Businesses with a marketing budget are diverting capital to online marketing more and more each year, simply due to trackable data. Don't just sell yourself as just a "young, up-and-coming racer". Sell yourself as a business, treat your social media presence as a key asset that sponsors can leverage, and most importantly, focus on what you can do for that sponsor, and not what it can do for you.

When speaking to a sponsor, focus on your online engagements, view counts, demographics and growth rate. Understand deeply what the value of your audience can do for a sponsor, and target sponsors that have the highest likelihood of audience/customer crossover.

Before choosing a social media channel to leverage, you need to identify key demographic info from your current and ideal customer base. Most businesses in domestic motorsports cater to middle to upper-middle class 35-55 year-old males in middle America. interests include recreational motorsports and automotive hobbyists. If your customer base falls on the higher age-range, Facebook is your best bet to leverage. If you cater to a younger audience, Twitter/X, Instagram and TikTok are your best bets. YouTube is also a powerful platform if your customer age-range is wide, say 20-50 years old.

No matter which platform your business leverages, the key is to loosen up and have fun. The age of cold, generic calls-to-action and boring graphics is long gone. Instead, leverage the team around you and have them create content that is relevant to your business, industry, and customer base. Take advantage of your humor, talent, and knowledge within your industry to create engaging videos and posts that resonate within your industry. Remember, motorsports may be your business, but it is and always will be an entertainment industry, whether your niche within it is not.

No matter what your product or service is, it's critical to cater to what each social media platform values. It varies for each platform, but at the end of the day, each social media platform uses algorithms to determine which posts and pages to promote to serve their bottom line. If your key social media channel is Facebook, focus on content that generates engagement, watch time, and shares. For YouTube, optimize your content to maximize video view percentage, keyword optimization and and engagement. For short-form content like TikTok, Reels, Shorts. etc., edit your videos to catch the eye immediately and keep the viewer engaged in the video as long as possible.

Whether you're using RedDriver's marketing software, or utilizing our digital marketing services, we automate our analytics and reporting for you. Many of our marketing solutions will have real-time reporting direct to you, where other digital marketing executions like social media ads and SEO require more time to actualize data, we make it a priority for you to understand your exact return on each and every marketing execution.

Short answer: Yes.

Many of our clients are race teams who rely heavily on merchandise sales to get them down the road. We focus on getting your apparel in front of fans, and optimizing the path of purchase. Reducing the click-count to purchase, improving social media posts, growing social media pages and cross-promotion are just some of the solutions we leverage to increase monetization for race teams.

Yes. We come from a content creation background within motorsports, and consult most of our clients on strategies and ways to optimize their content creation.